Four Ways to Build a Customer-Centric Culture
A great customer experience doesn’t just happen. It starts with a commitment to build a customer-centric culture. So says Logicalis US President Mike Houghton in his latest article for the Forbes Business Development Council.
While making modest improvements in the customer experience—such as reducing wait times or simplifying customers’ transactions—can yield big gains in revenue, it’s the ability to turn small improvements into consistent, repeatable and inherent practices and policies that can really propel organizations and revenue.