According to a recent study from IBM, 82% of chief marketing officers (CMOs) plan to increase their company’s social media use over the next three to five years.

Surprisingly, more than half of the 1,700 CMOs in 64 countries and 19 industries responding to the IBM survey said their companies are not yet ready to handle social media, and the increase in collaboration with customers.

In your opinion, is this survey Hype or Ripe?  Do you think this is Ripe, and executives are reluctant to incorporate social media in their communications plans, even though they know the value?  Or do you think this is just Hype, and businesses are ready to begin using social media?

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