Financial reasons are no longer the only reason that a particular partner would want to stay with its vendor. It is also becoming increasingly important that partners can look to vendors for support. And this gives vendors an opportunity to win their partners loyalty.
CRN gives 6 ways to continue to build your partners loyalty:
1. Strength of brand
2. Design of product
3. Breadth of portfolio
4. Quality of support/enablement
5. Ease of doing business
6. Focus on relationships
Do you agree that financial reasons are no longer the only reason to stay with a partner? If so do you think that these 6 ways to build partner loyalty are ripe? Or are these just hype and there are better ways to build partner loyalty? If these are hype please share how your company has succeeded in building partner loyalty.