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Video collaboration eliminates geographic boundaries by bringing colleagues, partners and customers together around a virtual conference table—regardless of their location. But to truly boost productivity, businesses need to employ the right collaboration tools supported by a company-wide unified communication strategy. Here are five of the most important steps to help you achieve this mission:

  1. Get Back to Basics: Conduct a thorough assessment using proven methodologies to provide a clear view of what exists today and what needs to be added or changed. Some of the existing IT infrastructure will likely support video collaboration, but IT needs a list of technologies that will smooth the process.
  1. Learn All the Benefits: In addition to communication and competitive advantages, video collaboration improves project management, optimizes workforce productivity, improves responsiveness to market changes, supports complex global networks, accelerates adoption of real-time business models, and reduces travel costs—all while uniting a decentralized workforce. Documenting these benefits helps sell the cost of the technology to senior management.
  1. Solve the Toughest Problems: Knowing who will use video communication and collaboration and how they will use it helps ensure an effective and widely-adopted solution. Reach out to managers and key employees to discover and solve their pain points. The key to strong ROI is aligning the IT investment with the business needs.
  1. Test the Network: Unified communication networks route traffic for data, voice and video over corporate IP networks. But there’s an important distinction between traffic in a local, low-intensity environment and an enterprise-wide backbone serving thousands of users at carrier-grade levels of reliability and performance. Before relying on video communications, be certain to eliminate performance and availability issues.
  1. Plan for the Future: While video collaboration promises productivity gains, significant benefits extend far beyond the desktop. Immersive video rooms can replace business travel and customer care can be transformed with virtual in-person experiences. Video enables innovation across all areas of the business.

To find out where your company is along the journey toward a collaborative enterprise, visit